Most small business owners, entrepreneurs, and technology sales professionals expect to live pretty hectic, out of balance, and occasionally sleep-deprived lives for more than a few seasons as they transition from predictable industrial-age working hours to the state of “constant-on” where the word is out: BEING AT WORK IS NO LONGER A PLACE, IT IS A STATE OF MIND. As a result we don’t watch the clock in a way that most salaried employees do because for us… executing linear, non-revenue generating tasks and activities is an unrecoverable expense and TIME TRAP that doesn’t add equity to the bottom line of our businesses that we can leverage later. Nor does it put additional commissions into the wallets of most sales and business development professionals that’s sufficient to improve their lifestyles.
Here’s a little math that nets out the necessity and justification to avoid ONE TIME TRAP ACTIVITY (and most people have more than one.) Let’s assume you’re a technology sales rep and you earn $100k annually, which means your hourly wage is $48.08. If you spend 3 hours per day talking to unqualified people or doing activities that don’t put you in front of prospects who are ready, willing, and able to buy… it’s costing you $2,884 monthly or $34,617 annually. Over a 3-year period (the average on-the-job tenure of a technology sales rep) that nets out to be a $103,851 top-line, cold-cash loss. The opportunity loss (because you’re not using that TIME to focus on activities most likely to convert to real revenue)… is incalculable. Disturbed yet? I hope so.
Change & Win,
Christopher Bell, III